EVERLAST BOXING CLUB
2024
From having to hide who you are, to conquering the sport you created.
Katie’s amateur career began with a head guard that disguised her identity, allowing her to compete in a male-dominated sport. Now, 30 years on, she transcends the sport she created. From campaigning for Women’s boxing to become an Olympic sport, where she picked up gold, before paving the way for female fighters globally to go professional, headline shows and sell-out arenas. Katie now joins the rich history of champions to wear Everlast in another career-defining fight, with millions watching globally.
2024
PRODUCTION : TILL DAWN AGENCY
From having to hide who you are, to conquering the sport you created.
TILL DAWN is an independent London based Creative Agency, creating purposeful and pioneering content for global brands.
TILL DAWN is an independent London based Creative Agency, creating purposeful and pioneering content for global brands.