UNDER THE LIGHTS
2023 - 2024
Arsenal Kit Launch : Sports Direct Football
Under The Lights. Arsenal will welcome back Champions League football for the first time in since 2017 and this kit launch is inspired by those nights that create such atmosphere for players and fans worldwide. Champions League nights create some of the greatest memories for both players and fans, there's just something romantic about playing on the biggest stage under the midweek stadium lights. It was this sense of theatre that inspired the set design.
2023 - 2024
PRODUCTION : TILL DAWN AGENCY
Arsenal Kit Launch : Sports Direct Football
TILL DAWN is an independent London based Creative Agency, creating purposeful and pioneering content for global brands.
TILL DAWN is an independent London based Creative Agency, creating purposeful and pioneering content for global brands.